Content Calendar

7 briefs a week · drafted, critiqued, approved in Telegram before posting

Week of 2026-06-08

5 posts
Day 1Approved
9/10

Why your silver turns black (and what to look for)

Your silver went black after a week. That is not a defect — it is oxidation, and it tells you something. Real 925 silver [VERIFIED] tarnishes slowly and polishes back to bright. Coated fashion metal flakes instead. We stamp every band, so you can check. Wipe it dry after the sea and it stays bright. DM for price.

Material & CraftReelTikTok
Claims: [VERIFIED] 925 stamp visible
Both critics pass. Trust angle strong, no forbidden phrases.
Day 2Critic Pass
8/10

Moonstone ring that adjusts to any finger

One ring, any finger. This adjustable band is 925 silver [VERIFIED] with a rainbow moonstone [STATED] that shifts blue in the light. Open back means no sizing stress for gifts. Wipe dry after the sea. Link in bio.

Material & CraftReelTikTok
Claims: [VERIFIED] 925 stamped; [STATED] moonstone per supplier
Pass. Moonstone tagged STATED correctly.
Day 4Needs Review
6/10

Three ways to stack rings for everyday

Stacking is the easiest way to make plain hands interesting. Start with the twisted rope band, add the moonstone, finish with a thin plain. All 925 silver [VERIFIED] so they wear evenly. Comment SIZE for fit help.

Styling & OccasionsCarouselTikTokInstagram
Claims: [VERIFIED] 925
Brand critic flagged 'everyday' as filler and CTA placement. Revise once.
Day 6Draft

How we pack an order on the island

Every order leaves from a small table on Koh Phangan. We wrap in recycled paper, add a care card, and post from the village. Processing is one to two days. Link in bio.

Story & ProcessReelTikTok
Day 7Brief

Island morning, shell anklet on the sand

Local Thai AestheticStaticTikTokInstagram

Week of 2026-06-01

5 posts
Day 1Published
9/10

Why I stopped buying beach-market silver

Most beach-market silver is not 925. It turns your skin green in a week. Ask for the stamp. Ours is stamped and we show it. DM for price.

Material & CraftReelTikTok
Claims: [VERIFIED] 925
Top performer angle.
Performance 91/100view post ↗
Day 3Published
8/10

The moonstone set, unboxed

A small set, wrapped by hand. 925 silver [VERIFIED] chain with a moonstone pendant and studs. Made on the island. DM for price.

Story & ProcessReelTikTok
Claims: [VERIFIED] 925
Pass.
Performance 72/100view post ↗
Day 4Published
7/10

Styling hoops for a dinner out

Hammered hoops catch low light well. Gold-plated [STATED] so keep them dry. Pair with a plain neckline. Link in bio.

Styling & OccasionsCarouselTikTokInstagram
Claims: [STATED] gold-plated
Pass with note on plating honesty.
Performance 58/100view post ↗
Day 5Published
9/10

Gold-filled vs gold-plated: the honest difference

Gold-filled [STATED] has a thick bonded layer that lasts years. Plated is a thin coat that wears. We tell you which is which on every listing. Link in bio.

Material & CraftReelTikTok
Claims: [STATED] gold-filled per invoice
Strong educational post.
Performance 84/100view post ↗
Day 7Published
8/10

Sea-safe anklet for everyday island wear

Stainless steel [STATED] clasp, cowrie shells [VERIFIED] from the beach. Rinse after a swim and it lasts. Comment SIZE.

Local Thai AestheticStaticTikTok
Claims: [STATED] steel; [VERIFIED] shells
Pass.
Performance 67/100view post ↗