Brand Rules

Quiet jewelry from a small island

Shop
Tide & Stone
Aesthetic
Warm Artisan
Location
Koh Phangan, Thailand

Voice

How the brand sounds.
  • Tone
    Clear, direct, warm — no hype.
  • Sentence length
    Under 20 words preferred for captions.
  • No exclamation marks
    Never use exclamation marks anywhere.
  • No all-caps emphasis
    Do not use all-caps for emphasis.
  • Price off-content
    Never put price in content. Use 'DM for price' or 'link in bio'.

Required

Hard rules every post must satisfy.
  • Confidence tags
    Every material claim must carry [VERIFIED] / [STATED] / [INFERRED].
  • One pillar per post
    Every post maps to exactly one content pillar.
  • No unverified publishing
    Posts with [UNVERIFIED] material claims never publish.

Forbidden

Words and phrases the agents never use.
authenticgenuinereal (unsourced)handcrafted (unverified)hypoallergenic (uncertified)luxuryfinestbest qualitypremiumexclusivelimited edition (unverified)guaranteedwarrantylifetimetransformelevatecuratedreamdiscovergame-changer